Lovenoise: Converse China’s Rock & Roll Documentary

In the past year, Converse has made a big push in China to brand itself with the emerging indie music scene.  In August 2008, Converse sponsored two well-known indie rock bands from Beijing to travel the country by bus and play concerts in 5 cities.  The tour, dubbed Lovenoise, is considered the first rock ‘n roll bus tour in China and was engineered by PSFK friend Nick Barham and his team at W+K Shanghai.

Directed by the Beijing filmmaker Liu Feng, the Lovenoise documentary  follows the two bands — PK 14 and Queen Sea Big Shark — on their travels, featuring interviews with the bands and their fans.  The documentary has just hit the shelves in China and below is a trailer.

Converse: Lovenoise’s Official Website