Lovenoise: Converse China’s Rock & Roll Documentary
In the past year, Converse has made a big push in China to brand itself with the emerging indie music scene. In August 2008, Converse sponsored two well-known indie rock bands from Beijing to travel the country by bus and play concerts in 5 cities. The tour, dubbed Lovenoise, is considered the first rock ‘n roll bus tour in China and was engineered by PSFK friend Nick Barham and his team at W+K Shanghai.
Directed by the Beijing filmmaker Liu Feng, the Lovenoise documentary follows the two bands — PK 14 and Queen Sea Big Shark — on their travels, featuring interviews with the bands and their fans. The documentary has just hit the shelves in China and below is a trailer.