With the Inauguration behind us, advertisers are once again focused on the “Big Game” this weekend. Critiquing the ads has become a ritual at many Super Bowl parties. Typically brands vie for your attention with celebrity laden, expensively produced 30-second spots. The media cost alone of running a 30-second ad is about $3 million dollars.
In this economic climate, some brands are opting out, and creating a bit of category disruption along the way. Miller High Life is taking one second during this year’s game to get its message across. The 1 second ad, which will feature the brand’s popular deliveryman, aims to reinforce High Life’s commitment to a good, honest beer at a tasty price. Peep loved the sample 1 second ads (those that didn’t make the cut) and other outtakes on the site.
In these tougher times, consumers are looking for value and this idea, delivered by Saatchi & Saatchi, New York, makes a lot of sense to us.
- Contributed by Peep Insights
Facebook
Twitter
Digg
Reddit
StumbleUpon
