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More Designers Opting Out of Runway Shows

More Designers Opting Out of Runway Shows
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Orli Sharaby
  • 6 january 2009

As we reported back in September, there’s suddenly a whole new world out there to fashion designers who may not have the cash or the desire to stage an expensive runway show. The pervasiveness of the web and accessibility of high quality multimedia equipment/tools have made it possible for designers to reach a much wider audience at a lower cost, both to the environment and to their bank accounts. For a while, this practice of shunning the catwalk was limited to underground, avant garde designers constrained by small budgets. But by the end of 2008, more and more mainstream fashion houses are saying no to Bryant Park. At the February shows in NY, at least five high profile designers will be absent – Vera Wang, Betsey Johnson, Carmen Marc Valvo, Monique Lhuillier and Naeem Khan. But while we can speculate about their reasons for deciding not to show, the PR firm representing the latter two, Paul Wilmot, claims that the designers’ decision has nothing to do with financial concerns.

[via NY Mag: The Cut]

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