Nike Making Football Boots, One Cleat at a Time
We like this video from Footy Boots, a glimpse into the painstaking process behind Nike’s creation of the perfect pair of boots for soccer giants like Wayne Rooney and Cristiano Ronaldo.The clip reveals the countless, detailed steps that go into making these bespoke cleats, from cutting to molding to snapping to gluing (all done by hand), which are finally tested out by the soccer players for a nervous first lace up and final nod of approval. The video is surprisingly touching. Watch it here:
[via Coudal Partners]
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