The Polaroid Corporation, best known for their instant film camera from the 1970s which they recently discontinued, has updated their product for the digital age. The new PoGo, unveiled at the recent CES conference, is a new digital camera that will print a full color 2 x 3 inch photograph in under 60 seconds directly from the camera body. We wrote about this when it was announced, but it looks like Polaroid is finally putting it into production.
This new iteration of instant prints uses ZINK ink-free printing technology and utilizes a special paper embedded with heat activated dye crystals. While faithful Polaroid users will miss the iconic framing and washed out colors, the PoGo hopes to inspire a new generation of consumers who will take advantage of the new abilities to crop, edit and then print from the LCD screen. The new PoGo will be available some time in March and is estimated to go on sale for $199.