PSFK Good Ideas Salon London Speaker Paul Graham

Paul Graham of Anomaly UK, will be speaking on our Good Ideas and Youth panel at the PSFK Good Ideas Salon London. Along with Jenny Owen of Ruby Pseudo, Terry Guy of Monorex / Secret Wars, and moderator Piers Fawkes of PSFK, the panel will discuss trends in British youth culture and how companies and organizations can create authentic, respectful relationships with young people.

First, who are you and what do you do?

I am the newest member of the Anomaly family, having left RKCR/Y&R (where I ran the digital division, Saint, and handled all comms for Virgin Group) in order to set up Anomaly’s UK office. My latest project sent me back to my own youth, in order to produce Virgin Atlantic’s 25th 80’s-tastic birthday campaign.

You’ll be sharing your ideas on our Good Ideas & Youth panel. In one paragraph, can you explain what themes and ideas you hope to touch upon during the discussion?

Youth marketing is not a dark art if you apply some common sense rather than treat ‘youth’ as mystical creatures.

Five links to sites that provide you with inspiration:

Last.fm
Google
PSFK
Black Tomato
Moodstream

Thanks Paul!

To hear more from Paul and others, you can purchase your ticket to our Good Ideas Salon London on Jan 30th here.