Rob Forbes Discusses True Design Within Reach

Design Within Reach founder Rob Forbes’ talk at TED offers some insight on finding hidden elegance and design all around us – from mailboxes to cobblestone streets to bridges. Forbes openly acknowledges his critics’ view of his company (dubbed “Design Not Quite Within Reach” by some) and offers beautiful examples of truly within reach, ‘free’ design that fills our lives, whether we’re aware of it or not. His talk serves as a refreshing reminder of the thoughtfully created objects that make up our daily routines, inspiration that’s available to all of us – as long as we’re looking.

TED: Rob Forbes of Design Within Reach