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Tesco Tweets The US

Tesco Tweets The US

By Piers Fawkes on January 15, 2009

Fresh & Easy, the US arm of international grocer Tesco, has launched a Twitter feed in order to “stay closer in contact” with its customers. Through tweets, they not only hope to let customers know the latest news, deals, new products, and meal ideas – they also hope to chat with customers too. In fact a recent tweet responds to a customer query about product availability. Here’s a recent exchange with a customer:

songrytr: @Fresh_and_Easy I go out of my way to shop at your store but the stock has seemed a little sparse the last couple of visits.

fresh_and_easy: @songrytr thanks for letting us know. Stock tends to be a bit lower at the end of the day due to our shipping schedules.

Fresh & Easy On Twitter

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Food & Drink, Retail, Web & Technology
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