Antrepo Design Industry’s Time Tuner concept alarm clock aims to change its users perception of time through a non-traditional layout. With a pared down and linear design, the clock presents time as a straight progression through the increasing minutes of the hour. Instead of being part of a continuous circular cycle of time, or a typical digital time display, it seems to graphically expand the currently occurring hour while at the same time keeping it separate from all the other hours of the day. With only the present hour displayed it visualizes “now” more as a discreet event rather than a part of a chain of events.
[via Yanko Design]