What Would You Do For a Whopper?

Continuing with their increasingly odd mix of marketing that has recently seen a campaign depicting WHOPPER® Virgins from around the world taking a blind taste against their competitors’ signature sandwiches and the release of a body spray called Flame that promises the “scent of seduction, with a hint of flame-broiled meat,” Burger King has now launched the WHOPPER® Sacrifice application for Facebook.

In an interesting bit of social network experimenting, Burger King sets out to answer the question of “What would you do for a Whopper,” by challenging participants to delete ten of their online friends in order to receive a coupon for a complimentary sandwich (while supplies last that is).

Furthering the economic adage that “there’s no such thing as a free lunch,” Burger King has decided to levy a slightly different price – the application will send notifications to all those that you’ve unfriended, a step that Facebook normally doesn’t take.  Regardless of what you may think about the company’s tactics, Burger King continues to push the envelope as they attempt to present an edgier, off-the-wall image that targets a younger audience.  These certainly aren’t your parents’ hamburgers.

[via A Hamburger Today]