Comments on: What Would You Do For a Whopper? http://www.psfk.com/2009/01/what-would-you-do-for-a-whopper.html Ideas & Trends Tue, 24 Nov 2009 14:29:16 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Azam http://www.psfk.com/2009/01/what-would-you-do-for-a-whopper.html/comment-page-1#comment-245867 Azam Sun, 11 Jan 2009 07:05:11 +0000 http://www.psfk.com/?p=21099#comment-245867 Interesting. From an application stand point, the idea is definitely an intriguing one. Perhaps a bit more background story to the 'sacrifice' concept would be prudent. A special thing about whopper is that people tend to have 'cravings' for it. Numerous people have told me this and I've had them myself, especially that whole flame broil kind of appeal. The body spray will be an interesting play. I'm guessing it'll be distributed at certain burger king locations to random winners, or be up for sale, or to users of the application who achieve a certain objective (such as inviting a certain number of users or sacrificing their friends). scent based brand association is strong and so i think this is a great play by burgerking. As far as the facebook application, for users to keep using the application, BK has to tap into social promotions and reward them for participation (through mobile/email/downloadable coupons etc) Interesting. From an application stand point, the idea is definitely an intriguing one. Perhaps a bit more background story to the ’sacrifice’ concept would be prudent.

A special thing about whopper is that people tend to have ‘cravings’ for it. Numerous people have told me this and I’ve had them myself, especially that whole flame broil kind of appeal. The body spray will be an interesting play. I’m guessing it’ll be distributed at certain burger king locations to random winners, or be up for sale, or to users of the application who achieve a certain objective (such as inviting a certain number of users or sacrificing their friends).

scent based brand association is strong and so i think this is a great play by burgerking. As far as the facebook application, for users to keep using the application, BK has to tap into social promotions and reward them for participation (through mobile/email/downloadable coupons etc)

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