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Add-Art: The Entire Web as Art Gallery

Add-Art is a free FireFox add-on that transforms website advertising into a curated art show featuring rotating works by emerging artists that are...

Scott Lachut, PSFK Labs
Scott Lachut, PSFK Labs on February 6, 2009. @scottlachut

Add-Art is a free FireFox add-on that transforms website advertising into a curated art show featuring rotating works by emerging artists that are selected from a submissions database. The open source project was developed by artist Steve Lambert with support from Eyebeam and Rhizome. The idea emerged from the popularity of existing “adblockers” that merely replace ads with blank space, providing clutter-free surfing. Lambert felt they could take this service a step further and offer a richer experience to users in the process, by simply converting browsers into virtual art galleries instead. Their about page explains:

The project will be supported by an small website providing information on the current artists and curator, along with a schedule of past and upcoming Add-Art shows. Each 2 weeks will include 5-8 artists selected by emerging and established curators. Images will have to be cropped to standard banner sizes or can be custom made for the project. Artists can target sites (such as every ad on FoxNews.com) and/or default to any page on the internet with ads. One artist will be shown per page. The curatorial duty will be passed among curators through recommendations, word of mouth, and solicitations to the Add-Art site.

With the overwhelming popularity of adblockers, if Add-Art were to attract 5% of existing users, the numbers would be in the hundreds of thousands. Add-Art can bring contemporary art to the desktops of all types of people at home and in their workplace – all over the world.

Watch the Video Introduction below:


Introduction to Add-Art from Steve Lambert on Vimeo.

TOPICS: Web & Technology
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Scott Lachut, PSFK Labs

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Scott Lachut is PSFK Labs' Director of Consulting, working with a team of global researchers to provide leading companies with insights on the trends and innovation that are shaping the marketplace from both a consumer and business standpoint. His previous jobs resemble multiple chapters from Studs Terkel's "Working." Away from the computer his interests skew towards cooking and lawn games.

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