Ads Targeting Food Waste in Brazil

According to the Akatu Institute for Conscious Consumption, one third of all that is consumed in Brazil goes straight to the trash. This means that 39,000 tons of food are thrown away everyday. In the meantime, a reported 14 million Brazilians are starving. In order to combat this waste of food, and various other issues directly related to it, the Akatu Institute has launched a campaign to promote conscious consumption. To encourage real change, the campaign focuses on what affects consumers more directly: their pockets. Using a non-aggressive tone, the campaign not only explains how consumption affects the planet but also informs people about how their individual actions can benefit the planet as well as peoples’ day-to-day lives. As the campaign states, the goal is to “transform your consumption into an act of solidarity”.

[via comunicadores]