HSBC recently surprised travelers at Heathrow Airport with a temporary, build-your-own magazine shop, where patrons were given the opportunity to pick and mix articles they liked from various mags to create their own ‘perfect travel companion’. Over the two week event created by Cunning, 2,030 customized magazines were created, and more than 7,000 travelers visited the stand. Watch the video for some happy traveler reactions:
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You're reading PSFK.
Inspiration to make things better.
ooh ! Who’s that beefcake?
Nice work the Londoners!
February 25th, 2009 at 5:21 pm
a cut and pasters living fantasy! very, very, very cool idea, the stats speak for themselves.
February 27th, 2009 at 2:39 am