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Bespoke Magazines at Heathrow Airport

Bespoke Magazines at Heathrow Airport

By Christine Huang on February 25, 2009

HSBC recently surprised travelers at Heathrow Airport with a temporary, build-your-own magazine shop, where patrons were given the opportunity to pick and mix articles they liked from various mags to create their own ‘perfect travel companion’. Over the two week event created by Cunning, 2,030 customized magazines were created, and more than 7,000 travelers visited the stand. Watch the video for some happy traveler reactions:

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TOPICS: Advertising, Branding & Marketing, Media & Publishing, Travel
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