PaidContent brings us news that Anheuser Busch has killed its two year old web TV project – Bud.TV. Here’s the scoop:
Bud.tv was born in 2007, just after the Super Bowl that year, offering a mix of unbranded, original content, from reality to humor. A-B execs hoped it would draw about 2 million monthly uniques. But restrictions designed to prevent under-age viewers from entering Bud.tv ended up driving most potential users away. Bud.tv’s traffic nose-dived about 40 percent in its second month to just 153,000 uniques. Nevertheless, Bud.tv limped along the next two years. Its fate was probably sealed in December, when Tony Ponturo, one of the driving forces behind the $15 million effort, retired from the brewer as VP-global media & sports marketing.
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Doomed to fail from the day dot!!!! A-B are clueless in this regard. Vice got it right.
February 24th, 2009 at 6:21 am