At 90 years old, Citroën is opening a new page in its history, with a new visual identity. The logo is part of a complete overhaul of the brand and its products spanning the next year. The new logo is being unveiled simultaneously in 34 countries today on the birthday of the company founder, André Citroën. In a difficult economic context, and in a period of changing automotive uses and new relationships between customers and brands, Citroën has opted to take action and reinvent itself.
The new mark was developed jointly by Citroën’s Marketing and Styling teams, and Landor. The chevrons have broken free from their frame and become three-dimensional, taking on relief and gaining in strength and body. Bridging Citroën’s past and future, the colour red is used for the new brand name typography. The red assumes a new, deeper tone.
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This looks like something that need viagra. “Gaining in strength”??? What could be stronger than the crisp sharp points of the old logo? This looks like two boomerangs. They should be grilled out on the barby.
February 5th, 2009 at 3:42 pm
This is ludicrous and totally ignores the historic link to the double helical gearing which Citroen produced before the car company. Andre must be turning in his grave!
February 5th, 2009 at 5:19 pm
To me the new font design does look confused. Each letter appears to have been designed by a different person. Although the mark would seem to compliment a vehicle like the GT.
February 5th, 2009 at 8:59 pm
This is not rebirth, it is reneging: totally in opposition with the origin of the logo that came from the revolutionary shape of the gears invented by André Citroën. This was the heart of the culture of Citroën automobiles. And the typography is flat, squashed and non dynamic, would surely be good for a toilet bowl.
February 6th, 2009 at 7:29 am
the old was one of the best logos in all of brandland, surely the best of a car company. stupid them.
p.s.: does that mean the old logo is now free for taking? Bags! Dibs! Shotgun!
February 6th, 2009 at 2:13 pm