Customer Commercial – Ode to Trader Joe’s

Trader Joe’s is a small supermarket chain that has developed a winning formula for its growing number of stores by offering an inventory of innovative products – most are store brands –  for reasonable prices in a quirky shopping environment that keeps its customers coming back. Despite the underlying corporate aspect that drives the business, each store manages to pass itself off as unique in some way, giving people the feeling that they’re being welcomed into their own distinctive neighborhood store. Based on our own experiences at their first NYC location on 14th Street, one need only look to the checkout lines – sometimes wrapping around the entire store – for confirmation of the Trader Joe’s phenomenon.

But beyond the Hawaiian shirts worn by its employees, the rustic wooden shelves that constantly need restocking or even the $3 bottles of wine, what makes Trader Joe’s popularity so astounding, is that it’s happened mostly through word of mouth which in our media saturated landscape is truly a feat worth noting. That made us find the following video, supposedly created by a loyal customer and fan of the stores, so interesting. When your customers willing go from simply being active consumers and become brand advocates instead, then you’re certainly doing something right.

[via Buzz Feed]

[image via What I See]

Read our previous posts about Trader Joe’s products here and here and article about their employee culture here.