Fairtrade Products Get Record Sales

Hey – it’s not all doom and gloom. Especially if you’re a brand trying to do good: the Financial Times report that retail sales of Fairtrade products, led by bananas and coffee, have risen to a record high of £700m up 47 per cent in 2008 on a year earlier. Apparently, much of this has been driven by larger brands like Starbucks and J Sainsbury who have “boosted” their commitment to Fairtrade products and ethical trading.

Financial Times