Fairtrade Products Get Record Sales
Hey – it’s not all doom and gloom. Especially if you’re a brand trying to do good: the Financial Times report that retail sales of Fairtrade products, led by bananas and coffee, have risen to a record high of £700m up 47 per cent in 2008 on a year earlier. Apparently, much of this has been driven by larger brands like Starbucks and J Sainsbury who have “boosted” their commitment to Fairtrade products and ethical trading.
Recent Articles By Piers Fawkes 
Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.
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| TOPICS: | Advertising, Branding & Marketing, Food & Drink, Retail |
| TAGS: | fairtrade, Retail, Sainsbury’s, starbucks |
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