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Farmers Market Introduces Bike Valet

Jeff Squires

In an effort to reduce traffic and congestion, the city of Santa Monica instituted a bike valet for their weekly farmers market.  Operating more like a coat check than a fancy valet, riders can drop off their bike for safe storage while they grab their veggies.  While the free service has been going on for the past two years, we were bit surprised that we haven’t seen more brands stepping in to operate similar services – particularly with the current hoopla surrounding bike culture and the eco-conscious.

[via Treehugger]

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