Fine Dining Goes Pay-What-You-Like in London

It’s crazy or genius depending on how you look at it – Little Bay, a high end London restaurant is letting customers pay what they like for their dinners. This generous scheme is being employed in hopes of attracting patrons who may be thinking about phasing out fine dining during this recession. Little Bay owner Peter Ilic feels that the gesture will lift people’s spirits a bit, and believes that payments will average out in the end.

The Evening Standard reports:

He told the Standard: “Even if people don’t pay anything I have told my staff to treat them the same as if they pay £50 or £60-a-head.

“It’s entirely up to each customer whether they give £100 or a penny. All I’m asking is they pay me what they think the food and service is worth.

“We have seen so many more City boys coming into the restaurant lately, looking for a better value lunch. It just seemed the right thing to do with everyone under the cosh and feeling pretty miserable. This is the ultimate value-for-money meal.”

The special recession offer will be available for the whole of February. Wine is not included and tap water will be served.

Evening Standard: “Pay-what-you-like restaurant’s recipe to beat the crunch”

[via Londonist]