Flavor Tripping: What Foodies Do to Up the Ante

Flavor Tripping: What Foodies Do to Up the Ante
Jeff Squires
  • 9 february 2009

Over the past few months, we’ve been hearing rumors about some crazy berry that changes the way things taste, rewiring the way the palate perceives sour flavors and making lemon wedges seem like gourmet appetizers and cheap tequila taste like Patrón.  We were intrigued to say the least.

Team PSFK finally had the good fortune of trying the miracle berry at a launch party for 303Grand, Street Attack‘s new rotating storefront and office space in Williamsburg, Brooklyn.  Attendees were asked to bring a couple of food items listed on a google document for a full flavor tripping experience. Upon arrival, everything from gin to goat cheese was laid out on a table ready for tasting.  After a quick spiel about how to ingest the berry, people purchased them for $5 a pop and were instructed to start with the citruses.

The berry is native to West Africa and and was poised to become a sugar substitute in the 70s, but after being squashed by the FDA, it went underground.  Lately, a number of bartenders and and experimental chefs in London and New York have been re-exploring its culinary potential.

We found that the berry undoubtly changed the way things tasted, but that the experience revolved more around the mystique of the fruit than its actual effect. Calling it ‘flavor tripping’ likens the experience to something a little more illicit than it really is (the experience falls, by our judgment, on about the same level as drinking a glass of orange juice after brushing your teeth).  While there may be legitimate potential for incorporating it into recipes, as far as ‘flavor tripping’ parties go, the magic of the berry lies perhaps less in the actual fruit than in the anticipation, the collective effervescence, and the ritualistic experience of the communal ‘trip’.   The snacks and booze certainly help, too.


Brand Engagement At The Gates Of The World's Largest Open-Air Gallery

Asia Yesterday

Safe Drivers Rewarded In Japan With Free Coffee

Driving Barista is a new app that encourages Japanese motorists to put their phones down as they drive

Arts & Culture Yesterday

Michael Kors Has Designed Their Own Instant Camera

In a partnership with Fuji, the limited edition Instax Mini 70 comes in an exclusive metallic gold color


Get PSFK's Related Report: Future of Automotive

See All
Health Yesterday

Manage Your Emotional Health Through Your Phone

Pharmaceutical company Pfizer has created a new iOS app meant to help patients track mental progress and set goals

Food Yesterday

Delete Food Pics Off Of Instagram To Feed The Hungry

Land O'Lakes and Feeding America are donating meals for every picture of a meal taken off of the social platform

Related Expert

Anna Kaziunas France

Digital Fabrication, Coding

Design & Architecture Yesterday

This Shape-Shifting Pod Could Be The Future Of The Cubicle

MIT and Google have designed a new form of work enclosure meant to offer privacy in open-office layouts

Advertising Yesterday

Billboard Spies On People As They Walk By

To promote the movie "Snowden," the advertisement broadcasts information on passersby without their knowledge

Fashion Yesterday

Anti-Pollution Scarf Helps Cyclists Ride Through Cities

An innovative system filters pollutants and its accompanying app monitors quality of the air


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed september 26, 2016

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

PSFK Labs Yesterday

New Mentorship Ecosystems Benefit All Levels Of An Organization

PSFK’s Future of Work report explores how technology is being leveraged to support cross-team communication

Automotive Yesterday

Volvo’s Self-Driving Trucks Will Soon Be Put To Work In An Underground Mine

The fully-automated vehicles are part of a development project to help improve safety for workers

Op-Ed Yesterday

Energy Expert: How American Consumers Are Taking Control Of Their Power Use

Jennifer Tuohy, green tech expert at The Home Depot, discusses green home technologies and developments for renewable technologies in US homes

Work Yesterday

Editorial Roundtable: How Will Companies Staff The Workplace Of The Future?

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX examine the ways that a people-first workplace might disrupt the job hiring process

Arts & Culture Yesterday

Mischievous Drone Will Drop Paint-Filled Balloons On Targets Of Your Choosing

A German photography team developed the flying device to accurately deliver a payload wherever needed


Future Of Work
Cultivating The Next Generation Of Leaders

Fashion Yesterday

100 Backpacks Made For The World’s Top Influencers

Heineken and TUMI have collaborated on a unique custom NYC-inspired bag

Financial Services Yesterday

This Peer-To-Peer Insurance Company Is Powered By Bots

Lemonade is a new product designed to lighten the paperwork and provide instant, helpful service when needed

No search results found.