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Global Shortage of Whiskey As Demand in China Booms

Global Shortage of Whiskey As Demand in China Booms
Innovation
Sean Leow
  • 25 february 2009

Arguably the most popular table drink in Chinese clubs and bars is a mixture of whiskey and green tea.  The demand for whiskey has become so pronounced that certain distilleries in Scotland are rationing supplies of 12 year and older malts.

According to the Times, worldwide sales of all whiskeys grew from a low of 351 million liters in 1993 to 395 million liters in 2007.  The rise in popularity of malt continued in 2008, with a 5% increase in worldwide sales driven by Asia.  Singapore, a distribution point for goods in Asia, witnessed a 121% increase in whiskey imports in 2007.

To respond to the rising demand, the Scotch Whisky Association, believes that £500 million has being spent on expanding distilleries over the previous two years.  A spokesman for the Edrington Group, makers of  Macallan and Highland Park, believe future sales will be driven by the markets in Brazil, Russia, India and China.

[via Shanghaiist]

+alcohol
+Asia
+brazil
+china
+Entertainment
+Europe
+india
+Latin America
+Luxury
+Sustainability
+UK
+whiskey
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