Google Chrome’s Cute Promotion in Japan
Chrome, Google’s foray into the war for browser supremacy, has yet to be widely adopted in Japan. In an attempt to bolster the market share, and appeal to the playful culture, Google has released a cute little advertisement which hopes to capture the spirit of the browser.
The time-lapse animation is clear and carefully rendered with precise audio and fantastic artistic direction. It is impressive to see how labor intensive such a short simple ad is. To understand the process of creating this ad be sure to check out the Picasa gallery of the work behind the scenes. Google Chrome Japan is hoping to encourage more use of the recently patched browser that now holds about a 1% share of the market. Check out the link to view the ad in HD:
[via BoingBoing]
Recent Articles By Nicko Margolies 
Nicko is a regular contributor to PSFK who grew up in DC and is now finishing college in Ohio. When he isn't writing, he's either looking for a full-time job after graduating or pursuing his passion for photography. Feel free to check out his photo-blog, Nicko's Big Picture.
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| TOPICS: | Advertising, Branding & Marketing, Arts & Culture, Entertainment, Media & Publishing, Web & Technology, Work & Business |
| TAGS: | Asia, Google, google chrome, japan |
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