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New Marketing Strategy: Buy the Album, Get to Hang Out With the Artist

New Marketing Strategy: Buy the Album, Get to Hang Out With the Artist
Advertising
Dan Gould
  • 25 february 2009

Taking a page from Radiohead and Nine Inch Nails’ recent forays into tiered and pay-as-you-wish pricing strategies for albums, former NIN drummer Josh Freese has developed a wacky but potentially smart pricing system for his new album.

At the first levels you can purchase the CD/DVD, or digital version of the album. Next is the $50 version where you get a t-shirt and a 5 minute thank-you phone call from Freese. $500 will get 15 people a signed CD, t-shirt, cymbal, diner with Freese and a session in a sensory deprivation tank. And it goes upwards in price, with the strange and wonderful bonuses getting stacked ever higher.

But there’s more, way more. For two lucky fans with a lot of disposable income ($20,000 and $75,000) you get to participarte in a carnival of “weird and cool stuff”  with Freese and his famous friends.

$20,000 (limited edition of 1)

-Signed CD/DVD and digital download. -T-shirt -A signed drum from the 2008 Nine Inch Nails tour. -Maynard James Keenan, Mark from Devo and Josh take you miniature golfing and then drop you off on the side of the freeway (all filmed and posted on youtube) -Josh gives you a tour of Long Beach. See his first apartment, the coffee shop on 2nd St where his buddy paid Dave Grohl $40 to rip up tile just weeks before joining “Nirvana.” See the old Vandals rehearsal spot, the liquor store he got busted using a Fake I.D. at when he was 17 (it was Dave from the Vandals old ID). Go check out Snoop Dogg’s high- school. For an extra 50 bucks see where Tom and Adrian from No Doubt live.=2 0For another $25 he’ll show ya where Eric from NOFX and Brooks from Bad Religion get their hair cut. -Spend the night aboard the Queen Mary and take the “Ghosts And Legends” tour. (separate rooms…no spooning.) -Josh writes 2 songs about you and it’s made available on iTunes and appears on his next record (you can sing back up on em, clap, play the drums, triangle, whatever….) -Drum lesson OR foot and back massage (once again…couples welcome and discreet parking available) -Pick any 3 items out of Josh’s closet.

$75,000 (limited edition of 1)

-Signed CD/DVD and digital download -T-shirt -Go on tour with Josh for a few days. -Have Josh write, record and release a 5 song EP about you and your life story. -Take home any of his drumsets (only one but you can choose which one.) -Take shrooms and cruise Hollywood in Danny from TOOL’s Lamborgini OR play quarters and then hop on the Ouija board for a while. -Josh will join your band for a month…play shows, record, party with groupies, etc…. -If you don’t have a band he’ll be your personal assistant for a month (4 day work weeks, 10 am to 4 pm) -Take a limo down to Tijuana and he’ll show you how it’s done (what that means exactly we can’t legally get into here) -If you don’t live in Southern California (but are a US resident) he’ll come to you and be your personal assistant/cabana boy for 2 weeks. -Take a flying trapeze lesson with Josh and Robin from NIN, go back to Robin’s place afterwards and his wife will make you raw lasagna.

Although this kind of scheme may seem odd, and one that would only work for someone who’s already famous, it may be a viable marketing strategy. As long as you have some sort of fan base, or tribe – adding on unique, personalized bonuses to your product could bring you in a decent extra bit of money – and help to personally connect with your fans.

Check out the whole list of possibilities here.

[via The Guardian & Kottke]

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