Gored: v. to pierce with or as if with a horn or tusk.
A new campaign by the American Heart Association bears an unfortunate resemblance to the popular (RED) campaign we’ve discussed a bit (controversially) here before. The latter campaign, which raises awareness of AIDS/HIV around the world, embeds the word red in other words, e.g. desi(red) and inspi(red) in various products. The Heart Association’s “Go Red for Women” campaign, while probably equally as inspired, seems a little less thought out. This poster we saw outside a subway stop in NYC beared the words “go” and “red” that, when read together (as the ad makes it easy to do) add up to a word that seems ill-suited for promoting the fight against heart disease…
- Contributed by David Friedlander
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Interesting catch, David. I saw this ad and immediately thought of the RED campaign but also thought, well RED shouldn’t be the only one to be able to own the color or word. It’s not exactly the most compelling ad… but maybe it doesn’t have to be if everyone’s making similar reactions….
February 6th, 2009 at 12:57 pm
The American Heart Association’s Go Red For Women campaign was launched in 2004, whereas the Product (RED) campaign was founded in 2006. “Red” in Go Red For Women symbolizes the power that women have to fight their No. 1 killer – heart disease.
February 6th, 2009 at 1:32 pm
yes, could easily be read as gored women…. if only marketers surveyed people first.
February 7th, 2009 at 10:29 pm