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Pic: Burn After Seating

Pic: Burn After Seating
Piers Fawkes, PSFK

Another example of design over-thinking and actually doing damage (to the planet) that we found in Chicago O’Hare airport. Why did they possibly need to invent the electronic rotating plastic seat cover? While there is plenty of noise about green initiatives at this airport there seems to be a lack of attention to detail. If you’re going to go green, you have to go green – not have a service that says:

Old plastic cover is destroyed and never used again.

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The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
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PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store