February 3, 2009
We noticed this rather smart looking McDonald’s in London’s Holborn last week. It has obviously had the new design-driven make over – complete with Arne Jacobson knock off chairs in the window.
There’s a nice night shot of this outlet here too.
Inspiration to make things better.
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These are popping up all over London now. Even further from the centre in places like Camberwell and Dalston. They’re quite nice, for McDonald’s, and less unobtrusive/shouty at street level than the old red and yellow ones (which remain at tourist hotspots like Leicester Square and Oxford Street).
February 3rd, 2009 at 7:20 pm
I agree with Spencer — I passed the one on Holborn the other day and almost didn’t realise it was still McDonald’s. Interesting re-brand strategy to make fast-food appear more trendy in light of the bad health publicity against it. Burger King is attempting a similar approach through online viral campaigning.
February 4th, 2009 at 4:17 am
fancy that… looks almost inviting and healthy. Bigger chairs for bigger people to take longer to eat?
February 5th, 2009 at 1:40 am