Located somewhere between underground supper club and full-fledged restaurant, NY Magazine points us to an emerging trend in the NYC dining world – the one night stand concept. There appear to be two prevailing models that are currently being tested out: would-be restauranteurs “borrowing” kitchens from established restaurants for a single evening to serve their own cuisine, in what is likely some type of revenue sharing agreement and another where restaurants offer a special menu that is only available once a week, usually at a reduced price. Both versions create an opportunity to drive customers with an the promise of an unique experience coupled with the urgency of a limited time offer without carrying the risk of opening shop in tough economic times.
[image via Maine Outdoors]
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hhhmmm I s’pose this is just like any other one nighter where experimental styles are fully embraced and phone numbers are only exchanged when it’s really, really good. They’re all the same… aren’t they?
February 13th, 2009 at 12:33 am