Comments on: Shopping: The Pleasure/Pain Principle http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html Ideas & Trends Mon, 23 Nov 2009 18:51:10 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Fillari rikki ja uuttakaan ei ole? : DAILY DIEGO http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html/comment-page-1#comment-252416 Fillari rikki ja uuttakaan ei ole? : DAILY DIEGO Thu, 05 Mar 2009 04:04:05 +0000 http://www.psfk.com/?p=25415#comment-252416 [...] Vähennä ostamisen aiheuttamaa tuskaa. Verrattuna tilanteeseen, jossa esillä on vain semikallis (korkean katteen) tuote jonka haluat myydä, voi ostamishalu lisääntyä dramaattisesti, mikäli näytät samassa näytössä paljon kalliimman (”tuohon ei ole varaa”) sekä halvemman ja huonomman (”tuo ei minulle kelpaa”) vaihtoehdon esim. tyyliin “olethan tarkastanut myös nämä vaihtoehdot”. [...] [...] Vähennä ostamisen aiheuttamaa tuskaa. Verrattuna tilanteeseen, jossa esillä on vain semikallis (korkean katteen) tuote jonka haluat myydä, voi ostamishalu lisääntyä dramaattisesti, mikäli näytät samassa näytössä paljon kalliimman (”tuohon ei ole varaa”) sekä halvemman ja huonomman (”tuo ei minulle kelpaa”) vaihtoehdon esim. tyyliin “olethan tarkastanut myös nämä vaihtoehdot”. [...]

]]> By: How Will We Spend Once the Economy Bounces Back? - PSFK.com http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html/comment-page-1#comment-252281 How Will We Spend Once the Economy Bounces Back? - PSFK.com Tue, 03 Mar 2009 19:44:42 +0000 http://www.psfk.com/?p=25415#comment-252281 [...] the brain’s response to the decision of whether or not to buy already functions much like the pleasure/pain principle so it’s not hard to imagine that a long term change in our habits might tip the scales [...] [...] the brain’s response to the decision of whether or not to buy already functions much like the pleasure/pain principle so it’s not hard to imagine that a long term change in our habits might tip the scales [...]

]]> By: Dale http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html/comment-page-1#comment-249878 Dale Sat, 07 Feb 2009 05:23:31 +0000 http://www.psfk.com/?p=25415#comment-249878 The most fascinating piece of this article is the science of the brain, and I sense I'm not alone in the fascination. 'What the Bleep Do We Know' clearly shows an animated explanation of what happens with addictions... with peptides docking into the brain's wiring to feed emotional cravings. The success of What The Bleep indicates that there are thousands of people around the world craving scientific information on what's happening in our heads... that way we can take actions for a different track. On marketing strategies, just like the 'red HOT special', Al Gore's visual image of Planet Earth and $$$$ on a balancing scale has hit home for people who can really see a red hot planet. Speaking of which it's currently 45deg in Melbourne and let me tell you, it's really NOT fun.... houses are like sauna's, 350 trains were cancelled in a week, a gi-normous ferris wheel which has taken over a year to put together in a new inner city development has buckled... and tragically last week a man threw his 5 year old daughter off a bridge. IT. IS. NOT. FUN. Throwing more money at the problem (where's it coming from????) is fixing, oh, but we're not junkies - right? "I shop, therefore I am" has reached it's peak, therefore addressing the collective psychological condition of the country (globe) as a whole has become far more interesting.. and people are up for a serious conversation that makes a serious difference. The most fascinating piece of this article is the science of the brain, and I sense I’m not alone in the fascination. ‘What the Bleep Do We Know’ clearly shows an animated explanation of what happens with addictions… with peptides docking into the brain’s wiring to feed emotional cravings. The success of What The Bleep indicates that there are thousands of people around the world craving scientific information on what’s happening in our heads… that way we can take actions for a different track.

On marketing strategies, just like the ‘red HOT special’, Al Gore’s visual image of Planet Earth and $$$$ on a balancing scale has hit home for people who can really see a red hot planet. Speaking of which it’s currently 45deg in Melbourne and let me tell you, it’s really NOT fun…. houses are like sauna’s, 350 trains were cancelled in a week, a gi-normous ferris wheel which has taken over a year to put together in a new inner city development has buckled… and tragically last week a man threw his 5 year old daughter off a bridge. IT. IS. NOT. FUN.

Throwing more money at the problem (where’s it coming from????) is fixing, oh, but we’re not junkies – right?

“I shop, therefore I am” has reached it’s peak, therefore addressing the collective psychological condition of the country (globe) as a whole has become far more interesting.. and people are up for a serious conversation that makes a serious difference.

]]> By: Shopping: The Pleasure/Pain Principle | PSFK « Tips http://www.psfk.com/2009/02/shopping-the-pleasurepain-principle.html/comment-page-1#comment-249821 Shopping: The Pleasure/Pain Principle | PSFK « Tips Fri, 06 Feb 2009 18:50:50 +0000 http://www.psfk.com/?p=25415#comment-249821 [...] M­o­re here: Sh­opping: T­h­e Pleasure/Pain Princ­iple | PSFK [...] [...] M­o­re here: Sh­opping: T­h­e Pleasure/Pain Princ­iple | PSFK [...]

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