Should Fashion Stores Sell Cars?

Should Fashion Stores Sell Cars?
Dave Pinter, PSFK
  • 18 february 2009

There’s an ominous new, all black storefront on Lafayette Street near Soho in NYC. Large, dark wood doors are flanked by windows covered in black and white photographic murals lit by giant film-set style lights. Not a sliver of the interior can be seen from the sidewalk but it’s obviously an apparel store, seemingly a clone of Abercrombie & Fitch. But hidden inside is a surprise: one of the most successful racing cars ever produced.

Etiqueta Negra, meaning ‘black label’ or ‘black tie,’ is the leader in the high-end clothing segment in Argentina. It was founded in 2003 by Federico Álvarez Castillo and Juan Cahen d´Anvers both passionate about cars…and polo (their team is currently ranked #1 in Argentina). The label has an alliance with the foundation of Juan Manuel Fangio, who many consider to be the greatest racing driver of all time. Federico has built an extensive collection of vintage cars, motorcycles and automotive memorabilia, much of which are put on display in their stores. The location on Lafayette (the first in the US) features a 1938 Alfa Romeo 158, which Fangio raced. Sadly, to facilitate easier shipping, the engine was left in Argentina.

The car is obviously meant to be an exclamation point on the clothing which ranges from formal suits to casual distressed t-shirts and South American denim. But the inclusion of the car in the store got us wondering if any current auto manufacturers looking for a way to save themselves might not want to try partnering with a fashion label. Might the next new Scion debut at Uniqlo? If we had our way, we’d have bought that Alfa 158 and be out cruising the streets of NYC right now.

Etiqueta Negra
273 Lafayette Street


Dubai And The Future Of Humanitarian Design

Design & Architecture
Technology october 21, 2016

Concept Camera Designed To Only Take Unique Photos

Camera Restricta is tool that prompts photographers to only capture one-of-a-kind images

Design & Architecture october 21, 2016

Fragrance Will Release The Smell Of Data If Your Private Information Is Being Leaked

The device is designed to create a physical cue for the potential dangers lurking online


Get PSFK's Related Report: Future of Automotive

See All
Retail october 21, 2016

LYNK & CO Is A New Auto Brand That Promises Mobile Connectivity On Wheels

Online access and mobility sharing are driving the company to disrupt the auto industry

Related Expert

Kat Egan

Women Shaping the Future

Travel october 21, 2016

Become A Citizen Of The First Nation In Space

Asgardia is a new concept for a floating society above Earth

Entertainment october 21, 2016

Speaker Displays Song Lyrics As Music Is Played

The device is able to generate the graphics on a translucent screen and retrieve the words from a connected database

AI october 21, 2016

Travel Assistant Scans Your Emails To Make Planning Easier

This AI add-on will sync with your inbox and sends reminders to make sure you don't miss anything important


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 20, 2016

Wearable Tech Expert: Designing Technology To Empower Connection To Ourselves

Billie Whitehouse, Founder of Wearable Experiments, shares her new vision for the quantified self

PSFK Labs october 21, 2016

PSFK Picks: Top 5 Performance-Enhancing Wearables

Our new report looks at innovations pioneering the future of performance through intelligent activewear and predictive analytics

Millennials october 21, 2016

FOMO Survival Kit Helps Millennials Cope With Social Anxieties

The satirical product is meant to be a playful diversion for people who feel like they are missing out

Food october 21, 2016

New York Restaurant Uses Tomato Sushi As Its Newest Meat Alternative

fresh&co is using sous vide Roma tomatoes to create a vegan option that has the texture and taste of tuna

Advertising october 21, 2016

Red Bull Converts Sao Paulo Payphones Into Data-Driven Bus Schedules

The booths allow city residents to check local transit times through a simple toll-free phone call

Work october 21, 2016

Health Expert: Nutritional Meal Replacements Are A Solution To Corporate Wellness

Ample Foods Founder Connor Young explains why supplements are the next food trend coming to the workplace

Retail october 21, 2016

Why Experiential Events Could Replace Trade Shows

Marketers are seeking creative and impactful new ways to connect with influencers

Children october 21, 2016

Modular Kit Teaches Kids How To Make Their Own Robots

MODI features magnetic modules and a platform for programming to encourage experimentation

Infants october 21, 2016

Work Table Doubles As A Baby Seat

Designer Kunsik Choi created the furniture to facilitate emotional communication between between parents and their children

Technology october 21, 2016

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

No search results found.