The Snuggie is a simple fleece blanket with arm holes, perfect for reading, easy remote control handling, or dog petting without catching a draft. Launched nationally in October, the Snuggie has already sold over 4 million units (in the middle of the worst economy since The Great Depression) according to Ad Age. Clever and comfortable in design as it is, the Snuggie is not for everyone. Aesthetics aside (although aesthetics are sure to turn off many), the Snuggie is made of “super soft, luxurious fleece” – probably not the most sustainable material, nor the highest quality.
Enter the Blankoat, a considerably more avant garde version of the Snuggie. Designed by Sruli Recht, a designer from Jerusalem who has traveled the world and landed in Rejkjavik, the Blankoat is a great alternative for those who think the Snuggie concept is great, but the execution leaves much to be desired. From Recht’s website:
It was very very cold
so was made the BlankoatA very very large length of knitted natural Icelandic Wool
knotted and looped of embossed testudine shields
corrupted by placement of two colossal Sleeves
and edged around with a shell stitchBlankoat is grown, shorn, knitted, cut, sewn and boxed in Iceland.
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BIZARRE.
February 3rd, 2009 at 1:25 pm
Who would have thought that this thing would have become a viral hit? I have to admit that I always smile when I see the ad. Remember all of the Billy Mays commercials? On my site (linked here) I made a small list with links to his stuff. Now those are funny!
February 3rd, 2009 at 1:29 pm
snuggies, what can I say the people are going nuts. Ape bananas bonkers, you gotta love it
February 21st, 2009 at 12:38 am