The Snuggie Goes Avant Garde: The Blankoat
- 2 february 2009
The Snuggie is a simple fleece blanket with arm holes, perfect for reading, easy remote control handling, or dog petting without catching a draft. Launched nationally in October, the Snuggie has already sold over 4 million units (in the middle of the worst economy since The Great Depression) according to Ad Age. Clever and comfortable in design as it is, the Snuggie is not for everyone. Aesthetics aside (although aesthetics are sure to turn off many), the Snuggie is made of “super soft, luxurious fleece” – probably not the most sustainable material, nor the highest quality.
Enter the Blankoat, a considerably more avant garde version of the Snuggie. Designed by Sruli Recht, a designer from Jerusalem who has traveled the world and landed in Rejkjavik, the Blankoat is a great alternative for those who think the Snuggie concept is great, but the execution leaves much to be desired. From Recht’s website:
It was very very cold
so was made the Blankoat
A very very large length of knitted natural Icelandic Wool
knotted and looped of embossed testudine shields
corrupted by placement of two colossal Sleeves
and edged around with a shell stitch
Blankoat is grown, shorn, knitted, cut, sewn and boxed in Iceland.