Comments on: Tropicana Reverting to Old Package Design http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html Good Ideas Report Sat, 20 Mar 2010 18:35:00 -0700 http://wordpress.org/?v=2.8.4 hourly 1 By: Did you rob bill gates? » Blog Archive » Refreshment Revamping Roundup http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-252386 Did you rob bill gates? » Blog Archive » Refreshment Revamping Roundup Wed, 04 Mar 2009 19:42:50 +0000 http://www.psfk.com/?p=26964#comment-252386 [...] its face: Pepsi Co’s Tropicana redux. After the widespread negative reactions from consumers, as we reported earlier, decided to revert to its original packaging [...] [...] its face: Pepsi Co’s Tropicana redux. After the widespread negative reactions from consumers, as we reported earlier, decided to revert to its original packaging [...]

]]> By: Refreshment Revamping Roundup - PSFK.com http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-252384 Refreshment Revamping Roundup - PSFK.com Wed, 04 Mar 2009 19:29:10 +0000 http://www.psfk.com/?p=26964#comment-252384 [...] its face: Pepsi Co’s Tropicana redux. After the widespread negative reactions from consumers, as we reported earlier, decided to revert to its original packaging [...] [...] its face: Pepsi Co’s Tropicana redux. After the widespread negative reactions from consumers, as we reported earlier, decided to revert to its original packaging [...]

]]> By: That Orange Juice Isn’t as Fresh as You Think - PSFK.com http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-252019 That Orange Juice Isn’t as Fresh as You Think - PSFK.com Fri, 27 Feb 2009 18:45:52 +0000 http://www.psfk.com/?p=26964#comment-252019 [...] great that Tropicana has switched back to their familiar old logo, but a new book shows that all is not as it seems in the world of [...] [...] great that Tropicana has switched back to their familiar old logo, but a new book shows that all is not as it seems in the world of [...]

]]> By: Valerie http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251680 Valerie Tue, 24 Feb 2009 17:23:39 +0000 http://www.psfk.com/?p=26964#comment-251680 The new design did suck! 1- why toss away the «straw in the orange», it's their symbol, it's why customers buy this particular brand. A glass of orange doesn't say anything... 2- the new typo used tu write «Tropicana» is overused these days. We see it everywhere. Why?!?! it's so ugly! 3- it's clear they went on with the project, without doing a customer appreciation survey! 4- HAHAHA...so much money down the drain for pespi! :D 5- and to Anthony, even if you don't like the idea, yes the package does make a difference in the final sale. The new design did suck!
1- why toss away the «straw in the orange», it’s their symbol, it’s why customers buy this particular brand. A glass of orange doesn’t say anything…

2- the new typo used tu write «Tropicana» is overused these days. We see it everywhere. Why?!?! it’s so ugly!

3- it’s clear they went on with the project, without doing a customer appreciation survey!

4- HAHAHA…so much money down the drain for pespi! :D

5- and to Anthony, even if you don’t like the idea, yes the package does make a difference in the final sale.

]]> By: dboy http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251641 dboy Tue, 24 Feb 2009 10:24:19 +0000 http://www.psfk.com/?p=26964#comment-251641 Wonder what made you buy packaged orange juice, Tropicana, in the first place? :) Wonder what made you buy packaged orange juice, Tropicana, in the first place? :)

]]> By: Tropicana Reverting to Old Package Design | Boxer Design - Soak it up http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251640 Tropicana Reverting to Old Package Design | Boxer Design - Soak it up Tue, 24 Feb 2009 10:03:25 +0000 http://www.psfk.com/?p=26964#comment-251640 [...] The people have spoken. Tropicana’s redesigned packaging, which was released to a near universal disdain is being pulled and it will revert back to the classic design next month. Consumers found the new design to be generic looking, confusing and too different from the iconic “straw in an orange” theme. (From psfk.com) [...] [...] The people have spoken. Tropicana’s redesigned packaging, which was released to a near universal disdain is being pulled and it will revert back to the classic design next month. Consumers found the new design to be generic looking, confusing and too different from the iconic “straw in an orange” theme. (From psfk.com) [...]

]]> By: Anthony http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251597 Anthony Mon, 23 Feb 2009 20:59:36 +0000 http://www.psfk.com/?p=26964#comment-251597 I still bought it, because I can read. If you care about what packaging your orange juice comes in, you have some serious problems (or you need bigger problems). I still bought it, because I can read. If you care about what packaging your orange juice comes in, you have some serious problems (or you need bigger problems).

]]> By: Gitamba http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251596 Gitamba Mon, 23 Feb 2009 20:46:33 +0000 http://www.psfk.com/?p=26964#comment-251596 Pardon my french but the shit must of hit the fan at Arnell. 1.5billion dollars and a less than stellar redesign for both the pepsi and tropicana brand on their hands. Tisk Tisk. The people have spoken indeed. http://theretrospective.com/2009/01/09/pepsi-launches-rebranding-nobody-cares/ Pardon my french but the shit must of hit the fan at Arnell. 1.5billion dollars and a less than stellar redesign for both the pepsi and tropicana brand on their hands. Tisk Tisk. The people have spoken indeed.

http://theretrospective.com/2009/01/09/pepsi-launches-rebranding-nobody-cares/

]]> By: soy drinker http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251591 soy drinker Mon, 23 Feb 2009 20:16:37 +0000 http://www.psfk.com/?p=26964#comment-251591 hmm. i like the new one better. it's cleaner and the colors looks so much more crisp. dont think it looks generic. try putting it side by side.... a few generic brands, new branding and the old one. hmm. i like the new one better. it’s cleaner and the colors looks so much more crisp. dont think it looks generic. try putting it side by side…. a few generic brands, new branding and the old one.

]]> By: sarah http://www.psfk.com/2009/02/tropicana-reverting-to-old-package-design.html/comment-page-1#comment-251588 sarah Mon, 23 Feb 2009 19:48:26 +0000 http://www.psfk.com/?p=26964#comment-251588 good-- why did they do that anyway? agreed it looked so generic. good– why did they do that anyway? agreed it looked so generic.

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