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When Graffiti Doesn’t Get You Street Creds, Fall Back on Gentrification

When Graffiti Doesn’t Get You Street Creds, Fall Back on Gentrification
Jeff Squires

While walking down Bedford Ave in Williamsburg, Brooklyn, we happened across this humorous mural poking a bit of fun at the commercialization of neighborhood. The piece comes from Colossal Media, an outdoor advertising company specializing in hand painted murals. Colossal is also responsible for those ‘authentic’ looking Dewars ads around the city, but the above mural appears to be nothing more that an ad for themselves – which is interesting in and of itself.

This is an outdoor media company who relies on their ‘street creds’ and prides themselves on being able to connect savvy consumers with brands via ‘psuedo-graffiti’ hand painted ads.  Yet, when it comes to promoting themselves, they fall back on the old “I can’t believe how gentrified Williamsburg has become!  Back when I moved here…” routine. The ironic thing being, they themselves are  the commercialization in question.

Maybe the mural should have included an authentic hand painted ad next to the edgey condos?

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