Wrongdoing In The Public Eye: A-Rod, Phelps, Associated Press

Wrongdoing In The Public Eye: A-Rod, Phelps, Associated Press
Francisco Hui
  • 12 february 2009

Amidst all that has happened recently with public figures and their wrongdoings, there might be something to take away from it all.

A-Rod has admitted to taking performance enhancing drugs, Michael Phelps has been photographed taking a bong hit, and the Associated Press is being sued by Shepard Fairey in a dispute over their Obama images.

There are clear “rights” and “wrongs”. These are the legal issues. Taking steroids is against MLB rules; smoking marijuana is against the law; whether the AP or Fairey is in the right will be determined in a court of law.

Then there’s public opinion of what’s right and wrong, which is arguably more important than what is technically allowed or not. This is based in large part in our perception of intentionality. Steroids are taken more seriously than marijuana in the public’s opinion. The rationale is that steroid distorts who A-Rod is as a baseball player, while smoking pot doesn’t change what Phelps accomplished in the Olympics.

With the AP and Fairey, it is a losing battle for the AP, since the public sees it as an organization attacking one man. Shepard was creating working for social and non-commercial purposes and the AP is seen as being an opportunist behemoth trying to cash in on his work.

The MLB will also have a difficult time regaining the public’s trust. While Fairey and the AP sort it out, Obama worries about the message A-Rod and the other baseball players are sending to kids.

What brands do in the public eye has its effects, and you can relate this to recent changes in Pepsi. Were people really reacting to the aesthetics or their quick-fix intentions? Athletes, like major corporations, have their own brand image to preserve. How they are perceived is not determined by the court and law, but, as we have previously discussed, by public opinion.

[image via ESPN Interview]


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile august 26, 2016

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture august 26, 2016

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Work

See All
Design august 26, 2016

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion august 26, 2016

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times

Syndicated august 26, 2016

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability august 26, 2016

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture august 26, 2016

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture august 26, 2016

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising august 26, 2016

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising august 26, 2016

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work august 26, 2016

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture august 26, 2016

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design august 26, 2016

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia august 26, 2016

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising august 26, 2016

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.