The Yellow Tree House stands 10 meters up a Redwood tree in a forest near Warkworth, north of Auckland, New Zealand. The project was part of a marketing campaign for the Yellow Pages. Claiming they can “get anything done” Yellow commissioned Pacific Environment Architects to design the treetop restaurant. The company then posted an ad for an everyday person to run the project and host the restaurant. Twenty-six year old Tracy Collins was picked from the applicants, and went about sourcing workers and materials from the Yellow Pages directory.
Yellow’s Marketing Director Kellie Nathan explains the project:
We’ve had lots of people questioning whether the tree house is for real because it is an ad campaign. Well, having eaten at the restaurant myself, I can assure people that Tracey, the tree, and the restaurant are very real.
As it was built on private land, only those with a reservation were let in on the tree house location. Although the restaurant was only open for bookings between 9 January to 9 February 2009, the Redwood Forest team are now making plans to re-open the venue to the public.