Still considering whether to buy that ticket to PSFK Conference NYC next week? If you work in an advertising or marketing agency here are three topics on the agenda that should be very inspirational for you (although I think they all will be, to be honest):
PANEL: BUILDING HEALTHY BRANDS WITH HEART
How do you change the status quo in industries where change is not considered a good idea? Two emerging New York-based brands seek to alter the way we think about medicine — from routine doctor’s visits to first-aid. Colin Nagy (PSFK/Attention) speaks with Richard Fine (Help Remedies) and Jay Parkinson & Sean Khozin (Hello Health) to discuss the vision for their respective brands, as well as their insights on the healthcare industry as a whole.PANEL: BRAND NEW RULES
A discussion around whether new rules are needed to govern the behavior of brands in a world increasingly defined by changing social, cultural, technological and economic forces. Sponsored by Wolff Olins.PANEL: NEW IDEA AGENCIES
Creative agencies are making more products and services to launch direct to market rather than through their clients. Moderated by Danielle Sacks (Fast Company), panelists including Bart Haney (fuseproject), Carl Johnson (Anomaly), Ben Malbon (BBH Labs) and Robbie Vitrano (Trumpet) will discuss the pursuit of intellectual property by forward-thinking companies and the motivations behind this movement.
For more details of the agenda and tickets: www.psfkconferencenyc.com
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