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3 Topics For Brands At PSFK Conference NYC

3 Topics For Brands At PSFK Conference NYC

By Piers Fawkes on March 25, 2009

Still considering whether to buy that ticket to PSFK Conference NYC next week? If you work at a brand or corporation here are three topics on the agenda that should be very inspirational for you (although I think they all will be, to be honest):

TALK: WHEN IDEAS CREATE GOOD
While many of us are determined to make better products, services and experiences there are many challenges and potential pitfalls along the way. Graham Hill (TreeHugger) will share the best, high-impact green products and services available today, and what we can learn from their unique stories of development.

PANEL: BUILDING HEALTHY BRANDS WITH HEART
How do you change the status quo in industries where change is not considered a good idea? Two emerging New York-based brands seek to alter the way we think about medicine — from routine doctor’s visits to first-aid. Colin Nagy (PSFK/Attention) speaks with Richard Fine (Help Remedies) and Jay Parkinson & Sean Khozin (Hello Health) to discuss the vision for their respective brands, as well as their insights on the healthcare industry as a whole.

PANEL: RECONNECT
David Pinter (PSFK) leads a panel as it looks at how sustainable, economic and social conscience are driving the design of new products and services. Panel includes senior experts across industries including Sarah Beatty (Green Depot), Simon Collins (Parsons), Ryan Jacoby (IDEO) and Matthew Lusk (Hecho, Inc).

For more details of the agenda and tickets: www.psfkconferencenyc.com

Piers Fawkes

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Piers Fawkes is the founder and editor-in-chief of PSFK, a daily news site that acts as the go-to source of new ideas and inspiration.

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TOPICS: Advertising, Branding & Marketing, Design & Architecture, PSFK Conference
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