Advertising Invades Hotel Rooms Via In-Room Phones
After walking on the street or riding in a taxi, you would think you could escape from the bombardment of advertising back in your hotel room. However, this is not the case if you stay in one of Beijing’s hotels featuring advertising via the TV screen on your in-room phone.
Marc van der Chijs experienced this first hand at the Jinglun Hotel. The advertisements start on just one part of the screen, but eventually take over the entire screen with full length TV commercials that you cannot easily turn off. Is this an invasion of privacy or an innovative way to advertise? And does the hotel pass on its advertising revenue in the form or reduced room rates?