Announcing Media Arts Mondays on PSFK

This week we’re excited to introduce Media Arts Mondays, our new column series created with TBWA\Media Arts Lab‘s Frank Striefler and Erik Hanson.

Every Monday, we’ll be sharing Media Arts Lab’s weekly newsletter, Media Arts Mondays, featuring highlights and insights from the worlds of media, culture, and branding. Media Arts Mondays is a newsletter that has been so far exclusively distributed to the global TBWA network, and that will now be shared and syndicated only on PSFK.

Frank explains the motivation behind Media Arts Mondays:

The newsletter is designed to provide a deeper understanding on how people live with media and digest brands in today’s world to inspire and inform about new ways to tell brand stories. With Media Arts treating media as any space between an idea and an audience, the newsletter covers a broad range of topics and fits perfectly into psfk’s concept of making things better — in this case marketing.

To kick off the collaboration, we’ll be sharing two posts from their archives every day during this week. Check back later today for the first two topics: “Brand Surface Area” and “Just Noticeable Difference”.