B-Cycle: Bike Sharing Comes to Denver

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Crispin Porter + Bogusky  has teamed up with health care company Humana and Trek bicycles to bring bike sharing to Denver. Named B-cycle, the program has been tested and fine-tuned around the country, and should be up and running in Denver by the summer. The one-size-fits-all bikes are picked up and dropped off at a solar powered corral, and are most likely going to be free for the first half hour. Members pay for the additional time with a credit card or their B-cycle membership card.

[B-Cycle via Fast Company]

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Comments (4)

  1. so cool, having the first hour free could speed up the journey and the riders heartrate. 30mins exercise a day? … tick that box with a big red texta!

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