Like a Netflix for toys, Baby Plays is a subscription service that will send you a set number of toys on a monthly or bi-monthly basis. The basic plan sends out 5 different toys for babies and children to play with every 60 days for $26.99. And at the top end, you can get 10 toys every 30 days for $64.99.
The service carries a variety of toys, including more educational fare for children up to age 5. Similar to Netflix, you can hold on to any of the toys for as long as you want, which just reduces the number of toys in the next shipment. When finished with the toys, just ship it back in a supplied box. And for piece of mind, all toys are sanitized using an all natural, organic cleaning product.
Baby Plays looks like a winner, keeping a stream of fresh toys to keep your kids engaged without having to shell out tons of money, or having to find the space to store unused and outdated toys. It’s also a sustainable practice, reducing the number of old toys being thrown away.
[via Inventorspot]


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I think this company will make more money on the people who shell out replacement costs for returning broken items.
March 11th, 2009 at 10:32 am
@ TW: Yeah, you have a great point there. Kids do have the habit of wrecking toys…
March 11th, 2009 at 11:11 am
Nice idea, i would go for such subscription service as it saves money on the long run. Babies grow very fast & their old toys become junk.
March 11th, 2009 at 1:38 pm
I have been shopping at consignment stores to buy toys 40-60% off retail but there is a time factor involved there – plus it’s always a hit or miss for each store and I usually try to shop at a few every couple of weeks. In the end, as long as these toys are desirable, this may be a cost saver after figuring in my time , gas savings, etc….
March 17th, 2009 at 9:22 pm