Backpack Recycling: Klättermusen Goes Cradle to Cradle
Swedish outdoor clothing and equipment company Klättermusen is embarking on a new eco-initiative for 2009 and beyond called rECOver that will keep their old products useful into the future. New Klättermusen products will have a small deposit labels (like a returnable soda can) in denominations of 1, 5, 10 or 20 euros. Customers who return their used gear will get a refund depending on the condition. Old bags and clothing will either be repaired and donated to charity, or broken down and recycled into new products. The company has also won awards for their 100% recycled nylon pack, and donate 1% of sales to environmental causes.