Thought the Cash 4 Gold Superbowl ad was strange? Turns out a lot of you didn’t: suburbanites from Oregon to New Jersey are trading their stereotypical Tupperware parties for gold-selling parties. Guests bring their unwanted jewellery (from previous fashion fads or ex-husbands) to a MyGoldParty, enjoy the company and maybe a glass of wine, and leave with a check. USA Today investigated:
[MyGoldParty founder January Thomas] says many women don’t like going to pawn shops. “At a party, they’re less embarrassed about asking how much their jewellery is worth,” Thomas says. “Besides, it’s a form of recycling and de-cluttering.”
Luckily for these participants, gold is at its highest value in almost a year. The hosts of these parties pay 65% of the market value for the jewellery and receive about 10% of the jewellery’s value.
[via USA Today]


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