Good Ideas and Youth at Good Ideas Salon London
This past January, PSFK held a Good Ideas Salon in London bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. Moderated by PSFK’s own Jeff Squires, the Good Ideas and Youth panel discussed trends in British youth culture and how companies and organizations can create authentic, respectful relationships with young people. Panelist include Jenny Owen (Ruby Pseudo), Paul Graham (Anomaly UK), Terry Guy (Monorex / Secret Wars), and Brett Booth (MTV).
Questioning whether or not youth can always be seen as a barometer for what is to come, the panel explores the nuances of today’s youth culture and discusses what sets them apart from previous generations as well as what it takes for organizations to cut through to them.