The Guardian’s Simon Waldman at Good Ideas Salon London

The Guardian’s Simon Waldman at Good Ideas Salon London
Christine Huang
  • 30 march 2009

At our Good Ideas Salon in London, Simon Waldman, head of digital at the Guardian, rounded out the day with a great discussion on the future of journalism and how the Guardian is adapting to a rapidly changing industry.

In his talk (which you can watch in full below), Simon presents ways the Guardian has transformed with the upheaval of old media models, choosing to embrace new approaches to storytelling, community building, and information gathering and sharing. Simon argues that the foundations of traditional media have been falling apart for years; the idea of centralized control of information started fading long before the so-called “death of newspapers”.  The traditional means of news dissemination has been a system waiting for change – and now, publications like the Guardian are getting wise or getting whooped.

Particularly interesting is Simon’s discussion of ‘database journalism’, an emerging field of reportage in which journalists and publications openly share the data from which they build their stories. Simon explains that “journalists collect data all the time”, and that those bits of information could be published and accessed by readers in a constantly growing database of facts, stories, and information. A link to a relevant database could be included at the end of every story, not only allowing for transparency and accountability on the part of the publishers, but allowing the readers to be a part of the process.

But not only is it important to ‘share all you know‘, says Simon – publishers must also realize the importance of letting go. Information moves between channels faster now than ever. Simon argues that by embracing the free-flow of their product across mediums, publications can find ways of using their omnipresence to reach their audience in new, intelligent (and perhaps more meaningful) ways.

You can read more audience responses to Simon’s talk here. For more inspiration, join us at PSFK Conference NYC on April 2.


The Story Behind How LYNK & CO Created A Car Brand From Scratch

Technology Today

Google’s Gyroscopic Camera Lets You Shoot VR Content On Android

The experimental device called Sprayscape takes photos inside a sphere to create 360-degree virtual images

Syndicated Today

Why Fashion Labels Are Moving Away From Overt Branding

New research suggests brand are shying away from logos and flashy displays


Get PSFK's Related Report: Future of Automotive

See All
Fashion Today

Scientists Have Developed A Furry Wetsuit Material Inspired By Beavers

MIT researchers created the lighter and warmer fabric to maximize speed in the water and to keep swimmers dry

Related Expert

Floyd Hayes

Experiential Marketing Creative

Advertising Today

Coca-Cola Has Created A Custom Gaming PC

Maingear developed a computer featuring a fully functional coke bottle water-cooling reservoir

Social Media Today

Chipotle’s New Weekly Show Broadcasts Over Snapchat

The Mexican fast food brand is trying to build goodwill with high school and college students through the social media platform

Media & Publishing Today

The NBA Is Filming Live Games With A Special Camera Just For Your Phone

Subscribers to League Pass can now access a feature called Mobile View, which is shot to be optimized for phones and tablets


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

AI Today

Film Touchingly Portrays The Challenge Of Relying On AI To Combat Loneliness

Director David Wilson takes viewers on a journey of the benefits and ultimate deficiencies of replacing human interaction with robots

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment

Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project

No search results found.