Good Ideas Through Collaboration at Good Ideas Salon London

Larissa Hayden
  • 24 march 2009

This past January PSFK held Good Ideas Salon in London, bringing together the most forward-thinking tastemakers, innovators, and experts from around the world to discuss key areas steering innovation and opportunity. The last panel of the day focused on Good Ideas Through Collaboration, where Colin Nagy (PSFK / Attention) moderated a talk between Pat Connor (BBC), Jeremy Ettinghausen (Penguin), Sophie Howarth (The School of Life), and Simon Waldman (The Guardian).

While the idea of collaboration is nothing new, the way we use it are still being developed and reinterpreted. Jeremy Ettinghausen noted that collaboration is relatively new in relation to corporations, who are currently struggling with the concept and may be afraid of outsiders. While people are already comfortable collaborating and working together on things they’re passionate about, the concept of collaboration is dawning on corporations and the media.

Collaborators drive innovation through their ability and willingness to share and cultivate ideas, and through third party tools, anyone can find a way to do what they want to do. But, Kevin Anderson argued, successful collaboration is really about the ideas, not the technology.

While the collaborative process has its obvious merits, there is always the possibility of exploitation. The panel shared its advice for best practices, such as distinguishing between users creating for the benefit of other users and users creating to benefit a corporation.

On April 2, 2009, we will be hosting the next in our inspirational event series: PSFK Conference in NYC. For tickets or more information, please visit


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