Boutique hotels have long used design as their driving character attribute. For larger hospitality organizations, elevating design to a level equal to service or amenities has taken much longer to realize. Hilton hopes its new collection of hotels called Denizen attract travelers seeking something different. Hilton previewed the concept at the International Hotel Investment Forum in Berlin by mocking up one of the rooms in a shipping container which was delivered to the event.
Denizen hotels are designed to bring technology and sustainability together. They will be located in key cities around the world and the design of each location will draw inspiration from local surroundings and culture. Social, interactive spaces will be at the heart of each Denizen Hotel, welcoming guests and providing exclusive hubs for relaxation and inspiration. From communal style society restaurant tables for the epicurean explorers to rejuvenation zones which will provide a personal technology-rich haven before or after check-in. A team of architects and designers including Charles Allem, Clodagh and David Rockwell are set to create environments containing forward-thinking design and sustainable building practices at an accessible price point.
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