menu

Hyundai Readies a Prius Fighter

Hyundai Readies a Prius Fighter
Design & Architecture
Dave Pinter, PSFK
  • 25 march 2009

While the Toyota Prius hasn’t yet reached the market saturation that the Honda Accord did in the 1990’s, it is, however like the Accord becoming a benchmark vehicle other manufacturers are looking to better. Jalopnik reports that Hyundai is preparing to unveil a new hybrid concept that the company hopes will be a contender in the growing segment of hybrid sedans. Called the BLUE-WILL, the concept will debut at next week’s Seoul Auto Show.

Hyundai has revealed the first pictures of an innovative plug-in hybrid concept car. The BLUE-WILL concept is powered by an all-aluminium Gasoline Direct Injected 1.6-litre engine which is coupled to a Continuously Variable Transmission and a 100kw electric motor which is at the heart of Hyundai’s parallel hybrid drive architecture. Electric power, stored by a Lithium Ion Polymer battery pack, is neatly bundled with the fuel tank under the rear seat to maximise luggage space.

A further expression of the concept’s design flexibility is found on the panoramic roof. The glass area integrates dye-sensitized solar cells which can generate power for the batteries from the sun without impeding visibility.

+Asia
+Automotive
+Design
+Environmental / Green
+Honda
+hyundai
+South Korea
+toyota
Trending

Volvo Is Launching A Global Car-Sharing Business

Automotive
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

AI Yesterday
Technology Yesterday
No search results found.