Ikea Leko is Car Sharing not Car Making

3 comments

March 30, 2009

Fast Company recently reported today that the mysterious cloth draped car called the ‘Ikea Leko’ is actually a car sharing program in conjunction with Comuto, the French ride-sharing company behind Covoiturage.fr, for 26 IKEA locations in France. The service will be similar to the Ikea/zipcar program in the US pictured above.

While we’re bummed that the reveal won’t be either a real car or a clever April fools internet hoax, it is nice to see the retailer expanding this service to more locations.

[photo via positive fanatics]

By Dave Pinter

in Automotive, Retail, Dave Pinter's Articles

Comments 3

Comments (1)

Still, very interesting news!

Piers Fawkes
March 31st, 2009 at 7:24 am

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Ikea Leko is Car Sharing not Car Making

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