Ikea Leko is Car Sharing not Car Making
Fast Company recently reported today that the mysterious cloth draped car called the ‘Ikea Leko’ is actually a car sharing program in conjunction with Comuto, the French ride-sharing company behind Covoiturage.fr, for 26 IKEA locations in France. The service will be similar to the Ikea/zipcar program in the US pictured above.
While we’re bummed that the reveal won’t be either a real car or a clever April fools internet hoax, it is nice to see the retailer expanding this service to more locations.
[photo via positive fanatics]
Recent Articles By Dave Pinter 
Dave Pinter is a senior editor at PSFK and focuses on automotive, design and retail news. Dave is a New York based concept designer. He's written and contributed photography for PSFK targeting retail design and branding, automotive marketing and design, and the NYC creative culture scene.
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| TOPICS: | Automotive, Retail |
| TAGS: | Comuto, ikea |
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