Jalopnik found a new mini site Ikea has launched to showcase the reveal of a ‘concept car’. The wrapped vehicle is called Leko. Jalopnik translated some of the French on the intro page which says the concept car is a modular design which can operate as a coupe or as a convertible, and has the full backing of the World Wildlife Fund France. Rumor is that the car will be sold flat-packed and assembled with only an allen wrench. The site counts down to a few moments before April 1st.
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April 1st? I smell an April fools joke…
March 23rd, 2009 at 12:38 pm
That was exactly my first thought.
March 23rd, 2009 at 12:44 pm
No fooling Dan.
March 23rd, 2009 at 1:24 pm
The countdown timer on the actual website ends at 9:00 AM on March 31st. The bottom of the ad says March 31st also. We’ll see.
March 23rd, 2009 at 4:00 pm
Ikea Car is actually a car sharing service.
http://www.ikealeko.com/
http://covoiturage.ikea.fr/
March 31st, 2009 at 9:15 am